Lifelong learning is such a learning where an individual is motivated to learn and acquire new knowledge and skills for personal or professional reasons. This type of learning can be traditionally formal education, non-formal education, and informal learning or self-education.Lifelong learning does not replace traditional education, which was initially considered to be feasible due to lack of education and desirability, but a flexible learning system that enables lifelong acquisition and development of competences that people need for life in adulthood. Most adults who live up to age, do not return to school but are educated in non-school education. Such a way of learning and education for both the individual and the society is great since this kind of learning is the basis for the advancement of the society as a whole. For this reason, the phrase "knowledge society" often refers to the role of knowledge as the most important contemporary resource. Today, workers in the 21st century have become the core capital of all businesses, and not just the means of doing certain jobs. Therefore, for companies, they have become an investment that needs to be developed and invested in order to make the best results and become profitable. Samomotivation of an individual for learning requires an individual to remain competitive in the labor market and the knowledge market, and competition is 21st in the year bigger and stronger than ever before.