Today, organizations operate in very uncertain and complex environment. It is more intensified with the emergence of contemporary time, due the appearance of numerous changes in everyday life, habits and business. In such circumstances, the company's survival, its business and development are greatly hampered and uncertain. One of the company's leading goals in the contemporary time is to provide a successfully research of the marketing environment and to optimally adapt to the resulting conditions. Only that strategy can ensure a successful business and development in general. Due that, attention is paid to every element of the micro and macro marketing environment. Uljanik Group has provided a successful business even in the crisis conditions that have occurred in the last decade. This is a result of a thorough market research and successful adaptation to the changes that have occurred. All the elements of its environment influence the business of this company, but the main effect cames from the suppliers, markets and competitors, as well as from the economic, technological legal and political environment.