The theme of this graduate thesis is the construction of a Employer Branding, a modern term that has long been one of the most current issues of organization image management, talented workforce acquisition with the aim of attracting potential employees, building and communicating the brand of employer. Building an employer's brand leads to a desirable employer and differentiating it from other companies. In the modern world of potential and future employee acquisitions, the employer's mark is used to represent the company or organization as a "quality place to work". Building an employer's brand also serves the reputation of the employer in retaining talents. Talented employees are a source of competitive advantage and become the key competence of the organization. Building an employer's brand organization will more effectively manage the mission and goals. In addition, the importance of organizational culture and the management of human resources are indispensable processes that need to be well-organized and set up to work with each other successfully. Employer Branding is a relatively unknown term in the Republic of Croatia, but there are companies that recognize its importance and understand its meaning. Some of these companies were analyzed in the paper. Building an employer's brand has become an unknown term, an important and strategic key term without which it will be unimaginable in the future as the potential employees market has become global and has no limits and limitations to the extent it was before. Research conducted among students of the graduate study of the Faculty of Economics and Tourism Dr. Mijo Mirkovic in Pula. The topic of the research was to find out which items and values were relevant to the company's selection and job position, and were open-ended questions such as who, in the opinion of students, are a desirable employer in Croatia. These results can be used to find out which companies are desirable in the eyes of students and how they came to that conclusion. In other surveys, they learn what matters to their employer, whether it is a good earning or something else.