Money that is not invested is a shortage of money. It is a passive value that does not affect the growth of financial security as well as creating additional profits. Investing in financial assets is of a particular importance. It is a significant process that creates additional value. This strategic process for companies and individuals serves to strengthen their position and maximize value, build safety and outperform competitors. It is imortant to point out how investing seeks to enrich and improve property, or overall value. One form of investment is investment in financial assets, which may be longlasting and short-lasting. Financial market is very dynamic, turbulent and unpredictable. This poses a challenge to investing in financial assets. Investment complexity is influenced by the type of investor, preference and likelihood of risk, as well as the other factors. Although in practice there is no unified framework or concept of investment, which guarantees safety and success, there are some of the possible strategies thatcould be applied in practice. Everyone in the center of interest sets the characteristics and preferences of the investor, as well as opportunities. The aim of the paper is to explore the basic meaning, role, and type or category of property. For this purpose, the analysis of financial assets and the issues of investing in it are carried out. The purpose of this paper is to point out the risks and rewards of using certain forms of investment and financial instruments.