The license agreement is based on intellectual property licensing. Individual ownership is important for all types of businesses. Companies can generate licensing revenue, which can contribute to their development. All knowledge and experience is one of the key elements of any company that can be protected by confidentiality agreements and other trade secrets. Some foreign countries open their markets to foreign investors in order to make transfers feasible on the basis of licensing agreements. Likewise, purchased licenses can be successfully adapted and thus become a key factor in the growth and development of an individual company. The growth and development of the company is linked to the growth and development of the international competitiveness of the national economy. The purpose of this paper is to investigate the role and importance of license agreements in international business. If the ultimate goal is not to introduce your own product, then a license is a fast and cheap way to start production of a product with a well-known and recognized brand. Accordingly, the very concept of the license, the license agreement, the forms of the license agreement, the duration of the license, the obligations of the licensor and the licensee is the subject and goal of this paper.