In today's time when competition for accommodation is high, tourists are burdened with various information, offers and prices. In their choice, tourists are increasingly striving for “intangible” segments on offer, untold stories, in other words - they are looking for additional service, added value in an already standardized offer. Dark tourism is developing more and more every year, creating so-called dark routes and new ideas that combine history, legends, mysteries and local stories form a tempting offering for tourists and visitors alike. Haunted hotels are also increasingly sought after accommodation because thay contain or offer the added value in an existing one. There is, of course, an indispensable marketing mix and Storytelling. The conducted research has revealed that a certain number of people are not completly safe or do not know how to define dark tourism, but they know approximately what could be found in the offer of black tourism (what arrangements it offers, what kind of locations etc.). As a conclusion of the research, it can be pointed out that a large number of people would stay in a “haunted” hotel, but only with the accompainment of another (or third) person, which proves that people still believe in supernatural phenomena and would not feel comfortable in such environment on their own.