The market power of Croatian dry meat producers in the Republic of Croatia is very poor. Industrial factories and factories established in the past have been successful in the market. Factories that already have a well-known brand both in Croatia and worldwide. Such as Gavrilovic, Podravka, PIK Vrbovec, Pivac and the like. Unfortunately, small producers find it difficult to market larger markets, with local fairs and weekly sales at their doorstep. Due to insufficient interest on the part of the state, producers are losing interest and the will to increase production and there is a decrease in production on holdings. Although looking through history and following the historical course, one can see that everything starts from just a little man, just like a market that would not be without individuals. It is a pity because the market is looking more at the quantity and the paying power of the producers rather than the quality of the products, and while such things are more appreciated for the improvement, unfortunately they will not be. Compared to the world market, we are still far behind and the question "Why" is raised, but the answer is very simple, while in Croatia the imports are larger than the export, we will not change anything. Also, until the leaders understand the benefits of the small manufacturer, the situation will not change significantly.