We most simply define distribution channels as the path that a product takes from producer to consumer. Distribution channels include various functions, activities, goals that serve to get a product or service to the consumer at a certain time, in a certain place and in a certain form. In the distribution channel we are assisted by intermediaries who perform the work of product distribution. Three members participate in the distribution channel, the producer, the consumer and the intermediary. The intermediary is the one who performs the most functions and the entire distribution depends on him. A very important function of the distribution channel is to facilitate the flow of products from producers to consumers. There are also flows through them in the distribution channels. A channel flow is a set of functions performed by channel members in a specific sequence. Some of the distribution channel flows are: product flow, ownership transfer, payment flow and others. Distribution channels are divided into several types, for example distribution channels in the final market and distribution channels in the consumer business market. In order for a distribution channel to function well, there must be a structure and organization within the channel. This organization is divided into horizontal, vertical and horizontal - vertical organization of distribution channels. This is followed by the selection of channels and then the design of these channels in order for the business to operate in the long run. There is leadership in the distribution channel, and this is done by a member who is in a position to have power over other members of the distribution channel. The term Internet in the distribution channel defines an almost perfect channel because due to its capabilities it provides the company with a job well done. Certainly, as in any business, there is competition in the management of the distribution channel.