Corporate social responsibility has a great impact on all spheres of an individual's life. An individual is both a consumer and an employee. Also, an individual can become a responsible person in power, an entrepreneur or a manager of an organization. An individual has a certain role and task in every moment of his life, and it is important how he performs his role. Whether he does it for the good of all or for the good of himself. CSR is found in all business segments and cannot be avoided if one lives and works in a fair and correct way. CSR encompasses the internal and external dimensions that include important relationships with consumers, suppliers, employees, the local community and caring for the environment. An organization that operates in a socially responsible way achieves and increases it's reputation. It creates a stronger image that ensures long-term sustainable business that takes care of all stakeholders. DM-drogerie markt is one of the examples of an organization that, applying the concept of socially responsible business, creates a large network of consumers, attracts new consumers every day, protects and cares for the environment and the local community in which it operates. A positive reputation protects the organization, allows it to learn and develop in accordance with set standards and business rules. It is necessary to implement new mechanisms on a daily basis, monitor changes and be up to date with them in order for the corporate social responsibility strategy to fit fully into the corporate strategy of the organization. To do good means to take care of the interest of all stakeholders, it means to want to make a positive change that will result in a positive multiplier effect on all segments of the economy. Doing business socially responsibly, respecting the code of ethics, human rights and fostering good interpersonal relationships both between employees and between business partners, suppliers and everyone involved, actually means doing business the right way. The right way does not always mean respecting all measures, rules and regulations, but it means doing everything possible for an organization to make a change that will ensure a normal life for present and future generations to come and on whom the world remains.