This paper deals with the study and analysis of the touristical and geographical features of atractional basis of Sweden. Sweden is a peaceful country without political conflicts, located on the Scandinavian Peninsula between Norway and Finland. It is divided into three main regions, North, South and Central region. Its traffic-geographical position is challenging due to the very position of the country itself. But it still develops all types of transportation and sticks to sustainability. The country is rich in natural attractions such as lakes and national parks, but its climate is not conducive to the development of tourism, so Sweden does not have developed summer mass tourism. Despite the climate, Sweden has used its potentials and transformed its shortcomings into advantages and developed selective forms of tourism, so there is something for everyone in the country. Most of the inhabitants are located in the three largest cities, Stockholm, Gothenburg and Malmö, so this lake region is the most visited. The north is rich in forests. In addition to natural attractions, the central and southern part of Sweden is rich in anthropogenic attractions, so Sweden has 15 places under UNESCO protection. It can be said to abound in cultural sights. Also important for tourism are its events and musems. Out of the selective forms of tourism, the most developed are urban, cultural, business, ecotourism, adventure, rural and winter tourism, but it also has the potential for the development of other selective forms of tourism. Sweden has developed domestic tourism more than international, so it has a smaller number of nights spent by international tourists. As for the international arrivals of tourists in the country, it is evident that the number is on the rise. Sweden has a developing tourism industry, although it is not its main source of income.