The development of a tourist destination depends on many elements, among which are the state of the market, trends, image and many others. In order for the destination to develop, it is necessary to prepare and use natural and cultural resources so that the creation of a tourist product can encourage tourists to choose the desired destination. In addition to fulfilling his wishes and needs, it is necessary to follow the trends that are increasingly important today and play a major role in choosing a holiday destination. In order for a tourist to decide on a specific destination, image also plays an important role. The image is created over the years, and it takes a bit for the destination to get a bad name. In order to prevent this, it is necessary to constantly improve existing resources and upgrade tourism products so that they are sufficient for all and so that all stakeholders benefit from it, or win win situation. As a tourist destination, Nova Gradiška has brought its image to a certain level, but it takes a lot of effort and work to upgrade it and ensure a sustainable and attractive tourist product. Through the research, many solutions have been described in order to improve certain resources, make the most of them, and Nova Gradiška has become a much more famous and influential tourist destination. By investing in the education of the local population, attracting investors to sustainable projects, are just some of the incentives to make the destination more famous, and thus financially stable, which affects employment and profitability in the sector.