The rural area of Banovina, part of the Sisak-Moslavina County in the northwestern part of Croatia, is an area with a poorly developed economy, a decreasing number of inhabitants, poor transport connections and infrastructure, which sees the development of tourism as an opportunity for recovery and development. Selective forms of tourism are being developed on a very rich, but unused and neglected resource base. In addition to all the difficulties that burdened the economies of all countries (pandemic, terrorism, migration, wars, economic crisis, inflation, consequences of climate change, etc.), the Banovina area was also hit by a devastating earthquake, destroying and damaging residential and commercial buildings, as well as cultural historical ones that are part of the heritage, which have not yet recovered from the destruction by the aggressors in the Homeland War. In order to make maximum use of existing resources, improve and perfect the tourist product and attract potential tourists and consumers, it is necessary to connect all stakeholders of tourism in this area, improve marketing, and above all, build tourist infrastructure.