With the purpose of better understanding the importance of social media, this thesis discusses their role among musicians in Croatia. Comparing the period of the 90's in Croatian music with music today, it can be concluded that the development of social media has changed the course of Croatian music. It made it so that talent and musical knowledge are no longer as important components as the presence on social media itself, which is confirmed by the Croatian musicians whom the interview was held with. This paper covers the theoretical aspect of social media and Croatian music, as well as the practical part. The practical part of the thesis includes the elaboration of interviews and online survey designed for the purpose of writing said paper. Based on the interviews, it was researched how it was for the Croatian musicians before the development of social media, how much it had an impact on the development of their careers and what is their opinion on how much music will continue to change with the further development of social media. Furthermore, an online survey researched which social media Croatian citizens use, how much time do they spend daily using them and how they find new songs today, comparing it with how they found them in their teenage years. It can be concluded that social media has found its place everywhere in the world, including music. Although radio, as a traditional media, will always be of great importance in this industry, new, social media whose influence is growing day by day must not be neglected.