National costumes represent part of the cultural heritage of the Croatian people with an unusually wide range of different costumes which are connected with the way of life and reflect social and cultural peculiarities. The folk costumes of Lovinac are very diverse and richly made and are an expression of artistic understanding and maintain various historical influences. By the way they were dressed, it was recognized where a person came from, what was their social status, wheter they were married, engaged and what occasion was being celebrated. The long process of making clothes was exclusively women’s work, and it started with the cultivation and time to get the thread from wool which was used to make fabric for making clothes. In the final stage of production, there was the process of decorating the robe, and the creativity that is visible in every detail that comes to it’s full expression. In this paper I will decribe in more detail the men’s and women’s folk costumes of Lovinac, and their imporance before and even today.