Virtual museums provide an opportunity for cultural institutions to present objects and artworks globally, to spread information in an interactive and dynamic way and spark the interest of the audience, as well as a new way of communication with real and potential visitors, even if physical visits are unfeasible. Although virtual museums offer many benefits, their potential has not been fully exploited, and the risks or possible damages they can bring often being highlighted. There is no concrete evidence supporting this, with the literature indicating exactly the opposite; that is, many authors explain how virtual museums can serve as a complement to physical institutions. Museums have always followed social changes and reflected current events, doing so also today, by adopting new technology and practices, with a focus on sustainability, inclusion, fight against injustice and discrimination, but also on other contemporary problems. Through virtual museums, the spread of knowledge and creative ideas is achievable on a global level in real time, communication is possible even with individuals who don’t have the opportunity to enter a physical museum, while the experience of a virtual museum visit is created by the visitors themselves. However, it is probable that it will take some time to recognize all the benefits that virtual museums offer and how they can facilitate museum activities. It should also be pointed out that the practices of collecting, storing and exhibiting objects have changed throughout history, but also that museums in the modern world have different purposes and intentions than they had previously. This is what raises the question of investing in novelties such as virtual museums and whether they are worth it, but also if they will continue to develop in the future and become an integral part of all cultural institutions. In addition, considerations about the very structure and organization of virtual museums, what they offer and in what ways, as well as how they are used, are also important. Physical visits to museums will always be significant because of their role in entertainment and education, or because they often constitute an integral part of a tourist trip, while virtual museums have the opportunity to complement the physical visit with experiences and contents that cannot be accomplished in the real world.