Employer Branding strategy is a process of focused approach by which the organization presents itself as an attractive employer in order to attract, retain and motivate talented employees. Through activities such as building a positive working environment, communicating with target groups, managing reputation and developing reward programs, the organization builds its identity as a desirable employer. The purpose of this paper is to investigate the attitudes of nurses/technicians employed at the hospital and students of undergraduate nursing studies about the hospital as an employer, with a focus on the possibility or degree of application of the Employer Branding strategy. The research was conducted through a survey questionnaire. The results showed that based on the perception of the currently employed employees about hospital as an employer and the accompanying constructs of job satisfaction, it is possible to conclude that there is room for the application and development of the Employer Branding strategy, in order to retain the existing staff. Also, based on the perception of Nursing undergraduate students about hospital where they practice, and as a potential employer, it is possible to conclude that there is room for the application and development of the Employer Branding strategy, with the aim of attracting potential employees. One of the key factors in retaining and attracting employees is precisely the possibility of meeting the professional expectations of nurses, such as working in an organization that values high standards of quality care and patient and employee safety. The obtained results as benefits, selected by half or more of the respondents, could be applied as an instruction that would eventually retain existing and attract future employees. These are the following benefits in order: financial benefits; recognition of a high level of education by automation; education, improvement of skills, possibility of career advancement; benefits for balancing private and business life, flexible working hours, respect, two-way and respectful communication.