Tourism market is a place where demand and supply meet. On one hand quantity of goods and services that are offered on market at a certain price are called supply. On the other hand, that same quantity of goods and services we can place on market if there is interest for them and that is called tourist demand. A tourist is customer who disposes with his money and is creator of his own journey according to his own financial possibilities. Tourist as a costumer nowadays starts to be sensitive on prices because of technology in 21st century and so because of prices availability at Internet. Price is amount of money costumer gives for buying some product or receiving different type of service. Beacuse of costumers price sensitivity, prices are often made by types of costumers, products and location which are called discriminatory prices. Psychological prices help costumers feel better and give him another, let's call it motivation, for buying new products. Manufacturer has rivalry with concurents to convince costumers his product is the right one for them therefore manufacturer needs to recognize, follow and please his costumers. In other words a manufacturer has to be proactive in all aspects. Production costs are the only aspect manufacturers can't go bellow with prices because of revenue loss threats that can show up. Tourists are very sensitive about prices so even with a high sales they won't be satisfied. So we can conclude prices are the main reason why there are conflicts between costumers and sellers or manufacturers. Costumer always wants lower prices and manufacturer wants to make profit therefore, in my opinion, if a costumer is always right then a compromise is the right thing.