Crowdfunding has emerged as an innovative fundraising model for achieving business and social projects through donations primarily composed of small amounts, collected from a large number of people. Therefore, for an organization to reach its target audience from whom it will gather funds, it needs an online platform as support, enabling it to easily reach a larger audience via the Internet and secure the necessary funds to finance its projects. Fund seekers set up profiles of their projects on online platforms that facilitate donations and promote them through social media. Every company planning to be funded through such platforms must be aware that in case the project fails, it must return the donated funds, or in the event of project success, pay the investor an agreed-upon return on the received donation. Crowdfunding is an excellent strategy, especially for start-ups. A start-up is a young and innovative company or entrepreneurial project that is in its early stages of development, often with the aim of leveraging a new market, technology, or business model to grow rapidly and gain competitive advantages. These companies typically begin with limited resources, a small team of people, and ambitious goals to change industries and society as a whole. Key characteristics of start-ups include:Innovation: Start-ups are often synonymous with innovation as they strive to provide new, unique, and innovative products or services. They aim to address market problems or meet needs in a way that differs from existing market players. Rapid Growth: The primary goal of start-ups is to achieve fast and significant growth, often measured by user base, revenue, or market share. These companies invest considerable efforts to scale their operations and expand into new markets. Risk: Start-ups are associated with a high level of risk since their founders typically venture into uncharted territory, facing uncertainty about the market acceptance of their products or services. In summary, a start-up represents a venture that holds the potential to disrupt industries, introduce novel solutions, and bring about transformative changes in the business landscape.