The driving force of festival tourism lies in its attractiveness. Attraction is an important perception during the participation of tourists in tourism activities. At the festival, attractiveness is a critical factor influencing tourist motivation and participation in activities. Holding a festival can improve the intentions of tourists to visit the destination again, and this is the key to the success of festival activities. The main elements that affect the success of the festival are time, location, content, organization, budget and communication. The event is successful when the time suits most guests, the place is well equipped and in accordance with the concept, recognizable content, quality organization, budget under control, professional communication, and when it achieved interest in the product / service and the message rose from the crowd. Comparative analysis showed four applied examples of festivals, domestic and foreign, showed the national and global success of the festival, the effectiveness of their organization, great attractiveness and competitiveness compared to other festivals, strong and growing attendance and added value to the attractiveness of destinations. are maintained. It can therefore finally be concluded that festivals have a very important role in promoting the attractiveness of the destination and that their maintenance contributes to the growth of tourist indicators and success in the development of the tourist offer.