Today, social networks are an indispensable part of our everyday life. We can read the latest news, share photos and videos with friends and family, follow celebrities, events, and much more. Companies are beginning to increasingly recognize the potential of social networks, and a large part of their investment goes into this new form of marketing. In addition to advertising through various advertisements on social media, companies have found another way to promote their products, which is - influencer marketing. In short, influencer marketing is a form of advertising that strengthens brand awareness and recognition by using other people who have already built their reputation on social networks. Influencers are a great tool for promotion because they have the power to influence the decisions of other customers, i.e. the people who follow them. In the paper, research was conducted on the attitudes and opinions of young people on influencers. A survey questionnaire was conducted on a sample of 80 respondents, from which it was found out what kind of power influencers really have. Research results suggest that influencers have the ability to influence young people, although they do not have a high level of credibility