Pricing policy is a set of rules, principles and methods by which a company determines the value, and thus the price, of its products or services. Price is an element of the marketing mix. It represents the amount of money that the customer must pay in order to buy the desired product or service. Formation of the selling price of a product or service is one of the key parts of the business proces. In this way, the company values its products/services and determines their selling price, all for the purpose of profitability and maintaining competitiveness on the market. Product distribution is one of the inevitable steps in every sales process, and in this way it affects the price of the product itself. Its purpose is to enable the availability of products or services in a certain quantity, at the appropriate time and at the appropriate place. Distribution channels are the functional paths, forms and methods by which the product/service is delivered from the producer to the consumer, i.e. the customer. Considering that approximately half of the cost of a product is its distribution, every company must determine an appropriate distribution strategy. When choosing a distribution channel, companies must define which markets they want to cover and with what goal they are approaching a certain market. After that, they form a distribution plan in order to distribute their products to a certain market with as little distribution costs as possible, taking into account the quantity and price of the product, the type of market and the company's strategy. The more companies sell, the more they earn, which means that distribution must be efficient. In other words, companies must find an appropriate distribution channel that will allow them to sell more of their products than their competitors in a certain market with the lowest possible distribution costs.