There are many hotel pricing strategies that can be used to help hotels increase their competitiveness. Proper prices of hotel services play an important role in generating revenue as well as increasing occupancy, and this gives the opportunity to increase hotel profits. The goal is to have the right price and sell as many rooms as possible. Since revenue maximization is a top priority for any hotel, a proper pricing strategy, keeping in mind demand, customer segmentation and other factors hotels can be sure will do just that. The aim of this research is to investigate the theoretical issues of price policy and competitiveness in business, models and strategies of price formation in the context of achieving their competitiveness. The purpose of this paper is to point out the necessity and need to implement properly selected pricing strategies in the hotel industry. The pricing strategy of the hotel is therefore very important in attracting more guests. By determining the right price in relation to the quality of hotel offers, competitive prices and market share, each hotel can attract more guests and achieve maximum occupancy.