As a key element of world trade, the retail segment evolves along with changes in the market and consumer preferences. The retail of the future will be characterized by changing movements and the presentation of products in an innovative way. Digital transformation stands out as one of the key aspects. Advanced e-commerce platforms make it easier for retailers to target global markets while advanced analytics provide deeper insights into consumer behavior to improve marketing decisions. Mobile apps and digital marketing strategies will be even more important in the future of retail. Different regions around the world will shape the approach to emerging businesses, offering opportunities to expand into new markets and strengthen brand reputation. In order to remain competitive on a global level, stores will have to adapt to local laws, cultural differences and consumer needs. Considering the changes, companies will have to innovate after conducting research and development. The key is to focus energy on learning about new technologies, research marketing strategies that attract current customers, and anticipate the needs of future consumers. Continuous monitoring of global and local market trends will enable companies to identify opportunities and threats and develop long-term sustainable strategies. The near future of retail is marked by the increasing integration of technology into traditional transactions, expanding globally through innovative solutions. In a challenging retail environment, it is critical that brick-and-mortar stores keep up with these changes to remain competitive. Analysis of digital transformation, global socio-economic trends and eco-innovation will be key to successfully shaping the future market strategy, enabling retailers not only to survive, but also to truly succeed.