This thesis will explore the legend of the witch Mare Radolovich and her role in preserving the cultural heritage of Svetvinčenat, a small historic town in Istria. Witch Mare, as the central figure of local folklore, represents a symbol of local identity. Through her story, the connection between legend and oral literature with the preservation of regional traditions is examined. The thesis analyzes various aspects of oral literature, including the distinction between legend and folklore, and their importance in transmitting cultural values to new generations. In addition to the legend of the witch Mare, the thesis covers key cultural landmarks of Svetvinčenat, such as the visitor center "The House of the Witch Mare," the Morosini-Grimani castle, the Theme Park Sanc. Michael, the Medieval Festival, and the church of St. Vincent. The thesis also explores their role in preserving local heritage. Through analyzing these elements, the thesis aims to highlight the importance of local legends and cultural events in strengthening the community's sense of belonging and preserving traditions. It concludes that preserving oral literature and cultural values is a crucial factor in maintaining the community’s identity and passing on its rich heritage to future generations.