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master's thesis
Stavovi starijih adolescenata o internetskom oglašavanju
2021. urn:nbn:hr:137:362808
Palavra, Barbara
University of Pula

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Palavra, B. (2021). Stavovi starijih adolescenata o internetskom oglašavanju (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:362808

Palavra, Barbara. "Stavovi starijih adolescenata o internetskom oglašavanju." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:362808

Palavra, Barbara. "Stavovi starijih adolescenata o internetskom oglašavanju." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:362808

Palavra, B. (2021). 'Stavovi starijih adolescenata o internetskom oglašavanju', Master's thesis, University of Pula, accessed 04 May 2024, https://urn.nsk.hr/urn:nbn:hr:137:362808

Palavra B. Stavovi starijih adolescenata o internetskom oglašavanju [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 May 04] Available at: https://urn.nsk.hr/urn:nbn:hr:137:362808

B. Palavra, "Stavovi starijih adolescenata o internetskom oglašavanju", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:362808

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Metadata
TitleStavovi starijih adolescenata o internetskom oglašavanju
Title (english)The Attitude of Older Adolescents about Online Advertising
AuthorBarbara Palavra
MentorIva Slivar (mentor)
Committee memberTea Golja (predsjednik povjerenstva)
Committee memberIva Slivar (član povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog diplomskog rada jest internetsko oglašavanje i njegov utjecaj na starije adolescente, odnosno mlađe osobe u dobi od 17 do 20 godina. Internetsko oglašavanje se jednostavno definira kao oglašavanje proizvoda ili usluga putem interneta. Marketing počinje dobivati potpuno nove dimenzije i gotovo je nezamislivo, u današnje vrijeme,funkcioniranje poduzeća bez provođenja e – marketinga. Internet marketing je pružio šanse i najmanjim obrtima da pronađu svoje tržište. Internetski oglasi se mogu kreirati u raznim oblicima, te se minimalnim ulaganjima mogu postići veliki rezultati. Glavna prednost internetskog oglašavanja jest što može točno ciljati publiku kojoj se želi obratiti. Ukoliko su ciljna skupina stariji adolescenti, na koji način im se treba obratiti, putem kojih oblika oglašavanja? Ovaj rad se bavi odgovaranjem na postavljeno pitanje i kroz opis ponašanja starijih adolescenata istražuje koji oblik oglašavanja na njih najviše utječe.
Abstract (english)
The topic of this thesis is an online advertising and its impact on older adolescents and young people aged 17 to 20 years. Online advertising is simply defined as advertising products or services over the Internet. Marketing is starting to take on completely new dimensions and it is almost unthinkable, nowadays, for a company to function without conducting e-marketing. Internet marketing has provided chances for even the smallest trades to find their market. Online ads can be created in various forms, and with minimal investment, great results can be achieved. The main advantage of online advertising is that it can accurately target the audience it wants to reach. If the target group is older adolescents, how should they be addressed, through which forms of advertising? This paper deals with answering the question posed and through a description of the behavior of older adolescents explores which form of advertising most influences them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:362808
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-01 11:10:53