master's thesis
Social Network Analysis

Mario Kljajić (2016)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleAnaliza društvenih mreža
AuthorMario Kljajić
Mentor(s)Vanja Bevanda (thesis advisor)
Abstract
Društvene mreže su mreže u kojima su čvorovi grafa ljudi ili ponekad grupe ljudi, dok bridovi predstavljaju neku formu socijalne interakcije između tih ljudi, kao što je prijateljstvo. Društvene mreže olakšavaju upoznavanje novih osoba ali ujedno i održavanje veza sa osobama koje žive na udaljenim lokacijama. Društvenim mrežama mogu se grupirati osobe sa zajedničkim interesima. Social media marketing ( ili marketing na društvenim mrežama) ima za cilj kreirati sadržaj koji će korisnici dijeliti na svojim društvenim mrežama te tako proširiti doseg do potencijalnih kupaca.
Keywordssocial network connecting people group
Parallel title (English)Social Network Analysis
Committee MembersDanijela Rabar (committee chairperson)
Vanja Bevanda (committee member)
Goran Matošević (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Information Systems and Information Science
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Study specializationFinancial Management
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-26
Parallel abstract (English)
With social network it is much easier to meet new person , but also to maintain relationship with friends from another country. In a social network, a person is considered a node or vertex, and a relationship between people is a link or edge as a friendship on Facebook. Marketers create content to attract the attention of potential buyers through social media tools and platforms. They also try to have the created content shared all over the Internet.
Parallel keywords (Croatian)društvene mreže povezivanje ljudi grupe
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:238598
CommitterTihana Gerić