In any process and in the management of marketing activities it is required the order of tasks. The process first starts with planning, then comes organization, and ends with control of marketing activities which is the subject of this thesis. It's necessary to be conducted in each control process as it focuses on maintaining the organization in its environment and to the progress in achieving the set goals. There are four types of control of marketing activities; control of the annual plan, control of profitability, control of effectiveness and strategic control. By controlling the annual plan, the current marketing efforts and results are monitored in order to determine whether the sales, profits and other objectives are achieved. Control of profitability has the purpose to determine in which businesses the entity of the tourist offer earns or loses, this helps in determining whether a particular tourism product or a marketing activity should be expanded, reduced or eliminated. Control of efficiency serves for evaluating whether the individual marketing activities with regard to their expenses sufficiently effective in achieving marketing objectives. Last but not least, strategic control includes periodically check whether the existing and the intended environment of marketing is optimally adapted to the objectives, strategies and systems of marketing of a particular company. For better understanding of this thesis, it's taken an example from practice which means that we'll apply the control of marketing activities to incoming tour operator Uniline, starting from his position in the tourism market, and also the vision and the mission of the company.