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undergraduate thesis
Utjecaj turoperatora na tijekove turističke potražnje
2016. urn:nbn:hr:137:344461
Perica, Katarina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Perica, K. (2016). Utjecaj turoperatora na tijekove turističke potražnje (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:344461

Perica, Katarina. "Utjecaj turoperatora na tijekove turističke potražnje." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:344461

Perica, Katarina. "Utjecaj turoperatora na tijekove turističke potražnje." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:344461

Perica, K. (2016). 'Utjecaj turoperatora na tijekove turističke potražnje', Undergraduate thesis, University of Pula, accessed 09 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:344461

Perica K. Utjecaj turoperatora na tijekove turističke potražnje [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2024 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:137:344461

K. Perica, "Utjecaj turoperatora na tijekove turističke potražnje", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:344461

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Metadata
TitleUtjecaj turoperatora na tijekove turističke potražnje
Title (english)Influence of tour operators on the process of tourism
AuthorKatarina Perica
MentorJasmina Gržinić (mentor)
Committee memberKristina Afrić Rakitovac (predsjednik povjerenstva)
Committee memberJasmina Gržinić (član povjerenstva)
Committee memberNikola Vojnović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Svrha rada je prikazati kako turoperatori kao posrednici u turizmu prilagođavaju svoju ponudu s obzirom na potražnju. Cilj rada je istražiti promjene u tokovima turističke potraţnje, od masovne prema specijaliziranoj, te kako inovativnim proizvodima turoperatori mogu opstati na tržištu sve većeg broja ponuda. Trendovi u turizmu se neprestano mijenjaju. Turistička potražnja postaje sve educiranija i zahtjevnija. Kako bi odgovorili izazovima turističke potražnje i opstali na tržištu velikog broja agencija, turoperatori moraju pratiti trendove i svoju ponudu prilagođavati. Sunce i more više nisu jedini motivi odlaska na putovanje, potrošači traže puno više: individualizirani programi, upoznavanje običaja i kultura, tradicionalna jela, biciklističke ture, vinske ceste, planinski puteljci. Važno je i uvođenje inovacija poput mobilnih aplikacija, konstantna dostupnost,jednostavnija rješenja za plaćanje na putovanjima, programi vjernost i slične stvari koje će privući turiste i olakšati njihovo putovanje.
Abstract (english)
This paper investigates the adaptation of tour operators to the changing needs of consumers. The main aim of this study is to explore changes in the flow of tourist demand (from mass to specialize tourist demand). Furthermore, it examines the purpose of the innovative products and its influence on ability of tour operators to survive market competition. The trends in tourism are constantly changing and consumers are becoming more educated and demanding. The tour operators need to follow the trends and adapt its supply in order to survive on the market of a large number of agencies. Sun and sea are no longer the only motivation for holidays, costumers require much more: individualized programs, exploring the customs and culture, traditional food, bicycle tours, wine roads and mountain paths. It is critical to introduce innovations such as mobile applications, constant availability, simpler payment solutions, loyalty programs and similar things that will attract tourists and make their vocation easier.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:344461
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2017-02-13 15:41:25