master's thesis
The importance and role of social networks in the modern marketing

Danijela Cvjetković (2016)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleVažnost i uloga društvenih mreža za suvremeni marketing
AuthorDanijela Cvjetković
Mentor(s)Dražen Alerić (thesis advisor)
Abstract
Društvene mreže su vrlo kratkom vremenskom periodu postale vrlo popularan nacin komunikacije, kako u privatnom tako i u poslovnom svijetu. Postale su primarna aktivnost kod korištenja interneta, i kljucni dio poslovne komunikacijske strategije. Glavna prednost društvenih mreža je što stvaraju osjecaj pripadnosti, korisnici mogu razgovarati, dijeliti fotografije i komentirati pa i razgovor s poduzecima ne djeluje tako služben kada se komunicira putem društvenim mreža. Društvene mreže sve su utjecajnije i broj korisnika svakodnevno raste, te se poduzeca sve više okrecu oglašavanju na društvenim mrežama. Poduzeca koriste društvene mreže kako bi osnažile svoje mjesto na tržištu, obavijestile korisnike o svojim novim proizvodima i uslugama.
Keywordsmarketing social networks modern marketing communication
Parallel title (English)The importance and role of social networks in the modern marketing
Committee MembersLenko Uravić (committee chairperson)
Dražen Alerić (committee member)
Erik Ružić (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Study specializationMarketing Management
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-11-28
Parallel abstract (English)
Social networks are a very short period of time become a very popular method of communication, both in the private and in the business world. They have become the primary activity when using the Internet, and a key part of the corporate communication strategy. The main advantage of social networks is creating a sense of belonging, users can chat, share photos and comment on and even talk with the companies do not act so formal when communicating through social networks. Social networks are increasingly influential and the number of users is growing daily, and companies are increasingly turning to advertising on social networks. Firms using social networks to strengthen their position in the market, have informed customers about their new products and services.
Parallel keywords (Croatian)marketing društvene mreže suvremeni marketing komunikacija
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
NoteSažetak preuzet iz zaključka
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:807943
CommitterTihana Gerić