undergraduate thesis
Marceting of tourist atractions

Mirela Benazić (2016)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleMarketing turističkih atrakcija
AuthorMirela Benazić
Mentor(s)Danijela Križman Pavlović (thesis advisor)
Abstract
Turistička destinacija može biti mjesto, grad, županija, država, kontinent ovisno sa kojeg se aspekta sagledava. Atraktivnost turističke destinacije predmet je istraživanja znanstvenika već tridesetak godina. Turistička destinacija najviše se ističe kroz svoju atraktivnost. Turističke atrakcije mogu se definrati kao ona obilježja turističke destinacije koja svojim karakteristikama privlače tj. motiviraju turiste da posjete neko turistički receptivno područje. One mogu biti prirodne i društvene. Na tržištu se mogu nuditi samo one turističke atrakcije koje su na terenu turistički dostupne posjetiteljima neke turističke destinacije. U protivnom, kada bi se nudile turističke atrakcije do kojih je nemoguće doći ili o njima nema potrebnih informacija postigao bi se negativan marketinški učinak na turističkom tržištu sa nesagledivim posljedicama. Marketinškom atrakcijskom osnovom mogu se smatrati samo one turističke atrakcije koje su već dostupne turistima ili će to postati do početka iduće turističke sezone.
Keywordsdestination attraction marketing tourist attractions
Parallel title (English)Marceting of tourist atractions
Committee MembersAljoša Vitasović (committee chairperson)
Danijela Križman Pavlović (committee member)
Erik Ružić (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Study specializationTourism
Academic title abbreviationuniv.bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-10-12
Parallel abstract (English)
Tourist destination can be a village, town, county, state, continent depending from which point of examines. The attractiveness of a tourist destination is the subject of research scientists for thirty years. Tourist destination most notable for its attractiveness. Tourist attractions can be defined as such characteristics of a tourist destination which attracts its characteristics ie, motivate tourists to visit some tourist receptive area. They can be natural and social. The market may offer only those tourist attractions that are on the ground travel available to visitors of a tourist destination. Otherwise, you would be offered to the tourist attractions which make it impossible to reach either of them does not have the necessary information to achieve the negative marketing impact on the tourist market with unforeseeable consequences. Marketing attraction base can be considered only those tourist attractions that are already available to tourists or will it become to the beginning of the next tourist season.
Parallel keywords (Croatian)destinacija atrakcija marketing marketing turističke atrakcije
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:766179
CommitterTihana Gerić