Personal selling is a creative form of promotion in which a salesman in direct communication with customers has a positive effect on the mood of the customer, providing him information about the product, helps in the selection, assures the customer about the decision to purchase, affects the decision on purchase and sales. Adapting to economic and market trends, insurance companies increasingly, more professional and better organized pays attention to policyholders, investigating all factors functioning of the insurance market, political and economic environment in which they operate, strength, advantages and disadvantages of competition, and all this with ever broader and more complete implementation of integrated Marketing as an effective business policy to achieve continuous growth and profitability of insurance companies. The market is orienting, insurance companies use business philosophy and practice of integrated marketing as effective methods to achieve optimal gain the satisfaction of needs, desires and interests of the insured.