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undergraduate thesis
Osobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d.
2016. urn:nbn:hr:137:321606
Benić, Ivana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Benić, I. (2016). Osobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:321606

Benić, Ivana. "Osobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d.." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:321606

Benić, Ivana. "Osobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d.." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:321606

Benić, I. (2016). 'Osobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d.', Undergraduate thesis, University of Pula, accessed 26 February 2021, https://urn.nsk.hr/urn:nbn:hr:137:321606

Benić I. Osobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d. [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2021 February 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:321606

I. Benić, "Osobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d.", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:321606

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Metadata
TitleOsobna prodaja na primjeru osiguravajućeg društva Allianz Zagreb d.d.
Title (english)Personal selling the example of an insurance company Allianz Zagreb dd
AuthorIvana Benić
MentorDražen Alerić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osobna prodaja je kreativni oblik promocije u kojem prodavač u neposrednoj komunikaciji s kupcem pozitivno djeluje na raspoloženje kupca, pruža mu informacije o proizvodu, pomaže pri izboru, uvjerava kupca u ispravnost odluke o kupovini, utječe na donošenje odluke o kupovini te ostvaruje prodaju. Prilagođavajući se gospodarskim i tržišnim trendovima osiguravajuća društva sve više, stručnije i organiziranije posvećuje pažnju osiguranicima, istražuju sve čimbenike funkcioniranja tržišta osiguranja, političko i ekonomsko okruženje u kojem djeluju, snagu, prednosti i nedostatke konkurencije, a sve to uz sve širu i cjelovitiju primjenu integralnog marketinga kao efikasne poslovne politike za postizavanje kontinuiranog rasta i dobiti osiguravajućih kuća. Tržišno se orijentirajući, osiguravajuća društva koriste poslovnu filozofiju i praksu integralnog marketinga kao učinkovite metode za postizanje optimalnog dobitka kroz zadovoljenje potreba, želja i interesa osiguranika.
Abstract (english)
Personal selling is a creative form of promotion in which a salesman in direct communication with customers has a positive effect on the mood of the customer, providing him information about the product, helps in the selection, assures the customer about the decision to purchase, affects the decision on purchase and sales. Adapting to economic and market trends, insurance companies increasingly, more professional and better organized pays attention to policyholders, investigating all factors functioning of the insurance market, political and economic environment in which they operate, strength, advantages and disadvantages of competition, and all this with ever broader and more complete implementation of integrated Marketing as an effective business policy to achieve continuous growth and profitability of insurance companies. The market is orienting, insurance companies use business philosophy and practice of integrated marketing as effective methods to achieve optimal gain the satisfaction of needs, desires and interests of the insured.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:321606
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public noteSažetak preuzet iz zaključka
Created on2017-02-17 13:00:16