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undergraduate thesis
Konzumerizam
2016. urn:nbn:hr:137:425695
Grubišić, Amanda
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Grubišić, A. (2016). Konzumerizam (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:425695

Grubišić, Amanda. "Konzumerizam." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:425695

Grubišić, Amanda. "Konzumerizam." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:425695

Grubišić, A. (2016). 'Konzumerizam', Undergraduate thesis, University of Pula, accessed 28 November 2020, https://urn.nsk.hr/urn:nbn:hr:137:425695

Grubišić A. Konzumerizam [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2020 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:137:425695

A. Grubišić, "Konzumerizam", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:425695

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Metadata
TitleKonzumerizam
Title (english)Consumerism
AuthorAmanda Grubišić
MentorLenko Uravić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-12-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanje potrošača danas je veoma važan čimbenik i od važnog je utjecaja na kupovinu. Ono je zanimljivo budući da su svi ljudi, uz mnogobrojne uloge koje imaju u pojedinim fazama života i potrošači od najranije dobi. Potrošačko društvo je društvo masovne potrošnje. Ono predstavlja kupovnu moć stanovništva, društvo u kojem je moguće sve što se želi, a ne samo ono što je potrebno. Segment potrošačkog društva svakako je konzumerizam. On je pokazatelj potrošačkog društva, pokazatelj kako danas sve funkcionira na modernoj tržišnoj ekonomiji. Konzumerizam se promatra kao unapređenje marketinga. Puno je dobrih primjera potrošačkog konzumerizma, a jedni od najboljih svakako su Dan žena, Božić i Valentinovo.
Abstract (english)
Consumer behavior today is a very important factor and has important impact on purchases. It is interesting that all the people, by the many roles they play in certain stages of life, one of stage is that they are consumers from an early age. Consumer society is a society of mass consumption. It represents the purchasing power of the population, the society in which it is possible whatever people want, not just what is needed. The segment of the consumer society is certainly the consumerism. It is an indicator of consumer society, an indication of how things work today on a modern market economy. Consumerism is seen as improving marketing. There are many good examples of consumerism and some of the best are definitely Women's Day, Christmas and Valentine's Day.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:425695
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-17 14:14:38