| Title | Konzumerizam |
| Author | Amanda Grubišić |
| Mentor(s) | Lenko Uravić (thesis advisor)
|
| Abstract | Ponašanje potrošača danas je veoma važan čimbenik i od važnog je utjecaja na kupovinu. Ono je zanimljivo budući da su svi ljudi, uz mnogobrojne uloge koje imaju u pojedinim fazama života i potrošači od najranije dobi. Potrošačko društvo je društvo masovne potrošnje. Ono predstavlja kupovnu moć stanovništva, društvo u kojem je moguće sve što se želi, a ne samo ono što je potrebno. Segment potrošačkog društva svakako je konzumerizam. On je pokazatelj potrošačkog društva, pokazatelj kako danas sve funkcionira na modernoj tržišnoj ekonomiji. Konzumerizam se promatra kao unapređenje marketinga. Puno je dobrih primjera potrošačkog konzumerizma, a jedni od najboljih svakako su Dan žena, Božić i Valentinovo. |
| Keywords | consumer consumer society consumerism buying |
| Parallel title (English) | Consumerism |
| Committee Members | Ariana Nefat (committee chairperson)
Lenko Uravić (committee member)
Dražen Alerić (committee member)
|
| Granter | University of Pula |
| Lower level organizational units | Faculty of economics and tourism "Dr. Mijo Mirković" |
| Place | Pula |
| State | Croatia |
| Scientific field, discipline, subdiscipline | SOCIAL SCIENCES
Economics
Marketing
|
| Study programme type | university |
| Study level | undergraduate |
| Study programme | Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics |
| Study specialization | Management and Entrepreneurship |
| Academic title abbreviation | univ.bacc.oec. |
| Genre | undergraduate thesis |
| Language | Croatian |
| Defense date | 2016-12-14 |
| Parallel abstract (English) | Consumer behavior today is a very important factor and has important impact on purchases. It is interesting that all the people, by the many roles they play in certain stages of life, one of stage is that they are consumers from an early age. Consumer society is a society of mass consumption. It represents the purchasing power of the population, the society in which it is possible whatever people want, not just what is needed. The segment of the consumer society is certainly the consumerism. It is an indicator of consumer society, an indication of how things work today on a modern market economy. Consumerism is seen as improving marketing. There are many good examples of consumerism and some of the best are definitely Women's Day, Christmas and Valentine's Day. |
| Parallel keywords (Croatian) | potrošači konzumerizam kupovina potrošačko društvo |
| Resource type | text |
| Access condition | Open access |
| Terms of use |  |
| URN:NBN | https://urn.nsk.hr/urn:nbn:hr:137:425695 |
