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Scientific paper - Original scientific paper
PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA
Economic research - Ekonomska istraživanja, 24 (2011), 1; 49-67. urn:nbn:hr:137:538053
Nefat, Ariana; Benazić, Dragan

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Nefat, A. & Benazić, D. (2011). PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA. Economic research - Ekonomska istraživanja, 24. (1), 49-67. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:538053

Nefat, Ariana and Dragan Benazić. "PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA." Economic research - Ekonomska istraživanja, vol. 24, no. 1, 2011, pp. 49-67. https://urn.nsk.hr/urn:nbn:hr:137:538053

Nefat, Ariana and Dragan Benazić. "PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA." Economic research - Ekonomska istraživanja 24, no. 1 (2011): 49-67. https://urn.nsk.hr/urn:nbn:hr:137:538053

Nefat, A. and Benazić, D. (2011) 'PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA', Economic research - Ekonomska istraživanja, 24(1), pp. 49-67. Available at: https://urn.nsk.hr/urn:nbn:hr:137:538053 (Accessed 30 November 2024)

Nefat A, Benazić D. PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA. Economic research - Ekonomska istraživanja [Internet]. 2011 March 01 [cited 2024 November 30];24(1):49-67. Available at: https://urn.nsk.hr/urn:nbn:hr:137:538053

A. Nefat and D. Benazić, "PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA", Economic research - Ekonomska istraživanja, vol. 24, no. 1, pp. 49-67, March 2011. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:137:538053. [Accessed: 30 November 2024]

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Metadata
Title (croatian)PERCEPCIJE RODITELJA O OGLAŠAVANJU HRANE PREMA DJECI NA TELEVIZIJI: IZLOŽENOST, UTJECAJ I REGULATIVA
Title (english)PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS
AuthorAriana Nefat
AuthorDragan Benazić
Author's institutionUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract (croatian)
Svrha rada je istražiti percepcije roditelja o oglašavanju hrane prema djeci na televiziji. Teorijsko istraživanje uključuje osvrt na marketing prema djeci, analizu utjecajnih čimbenika, utjecaj oglašavanja hrane prema djeci, percepcije roditelja te pitanja regulacije ovog područja oglašavanja. Empirijsko istraživanje anketnog ispitivanje percepcija roditelja ne potvrđuje vezu između vremena provedenog ispred televizora i ponašanja djece ali ukazuje na negativne stavove roditelja o oglašavanju hrane koje utječu na umjereno restriktivan stav o zabrani takvih oglasa.
Abstract (english)
The purpose of this work is to investigate the perceptions of parents about advertising of food to children on television. The theoretical research includes a review of marketing to children, the analysis of influential factors, the influence of food advertising aimed at children, the perceptions of the parents and the issue of regulation of this area of advertising. The empirical research conducted via a questionnaire to the parents does not confirm the connection between the time spent in front of the television and the behaviour of children, but it does indicate at the negative attitudes of parents about advertising of food that influence their moderately restrictive attitude on the prohibition of such advertising.
Keywords (croatian)
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEconomic research - Ekonomska istraživanja
Numberingvol. 24, no. 1, pp. 49-67
p-ISSN1331-677X
e-ISSN1848-9664
URN:NBNurn:nbn:hr:137:538053
Publication2011-03-01
Document URLhttp://hrcak.srce.hr/67740
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-08 13:30:13