The Peharec polyclinic is a private polyclinic that provides rehabilitation services for complex conditions associated with the spine and locomotor system, and provides the most complex biomechanical and neurophysiological measurements of human body movement. In addition, the polyclinic produces anatomical foot pads. Individual orthokinetic insoles ensure an optimal balance between foot and footwear, thus preventing deformities and injuries as well as other parts of the locomotor system. The development of each new product should go through the 13 Cooper steps to develop a good and quality product that would be well accepted in the market. Considering the product itself the Peharec polyclinic has not gone through the 13 Cooper steps, therefore suggestions for improvement have been given to develop an even higher quality product.