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master's thesis
Usporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj
2015. urn:nbn:hr:137:493993
Drandić, Marko
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Drandić, M. (2015). Usporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:493993

Drandić, Marko. "Usporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj." Master's thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:493993

Drandić, Marko. "Usporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj." Master's thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:493993

Drandić, M. (2015). 'Usporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj', Master's thesis, University of Pula, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:493993

Drandić M. Usporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj [Master's thesis]. Pula: University of Pula; 2015 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:493993

M. Drandić, "Usporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj", Master's thesis, University of Pula, Pula, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:137:493993

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Metadata
TitleUsporedba oglašavanja telekomunikacijskih tvrtki u Hrvatskoj
Title (english)The comparision of advertising of telecomunication firms in Croatia
AuthorMarko Drandić
MentorAriana Nefat (mentor)
Committee memberDražen Alerić
Committee memberAriana Nefat
Committee memberDragan Benazić
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2015-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Integrirana marketinška teorija obuhvaća sve marke ili poduzeća za kojima potrošači ili potencijalni kupci imaju potrebu ili iskazuju interes, te proizvode i usluge kao potencijalne nositelje budućih poruka. Mediji kao glavni komunikacijski alat brendova imaju izrazito važnu ulogu u upravljanju očekivanjima potrošača, a naročito masovni mediji. Televizija dominira u masovnim medijima kao izvor informacija, ali gubi svoj udio u popularnosti zbog sve većeg razvoja Interneta kao vrlo efikasnog marketinškog kanala. Hrvatski telekom kao lider na tržištu telekomunikacije odnosi se prema oglašavanju sa visokom dozom odgovornosti, a njihov je moto i stil poslovanja vezan za obitelj, zajednicu i tradiciju. Kod tvrtke Tele 2 veći je fokus na humoru.
Abstract (english)
Integrated Marketing theory includes all brand or company for the customers or potential customers have the need or expressed interest in such products and services as potential carriers of future messages. Media as the main communication tool brands have a significant role in managing the expectations of consumers, especially the mass media. Television dominates the mass media as a source of information, but is losing its share of popularity due to the increasing development of the Internet as a highly effective marketing channels. Hrvatski Telekom as the market leader in telecommunications in Croatia, refers to advertising with a high dose of responsibility, and their motto and style of operations is related to the family, the community and tradition, but Tele 2 has greater focus on the humor.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:493993
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-04-19 11:58:54