Digital marketing has many advantages that can bring great benefits to today's businesses. One of the most effective methods is the one that is being dealt with in this thesis – digital content marketing. Throughout history, content marketing has also been used in traditional form, but only by the start of digital era did it make its real breakthrough. Digital content marketing factors are users and content creators, valuable content, its phases, and media or content management systems. Types of created content include blogs, videos, newsletter, emagazines e-books, and other content (podcasts, infographics, etc.). The digital content marketing strategy consists of defining content, defining the desired audience and its goals, selecting content management systems and, as an alternative or add-on to the strategy, of user-generated content. The thesis also mentions influential marketing and the benefits of its alignment with digital content marketing. Digital content marketing is also active on social networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, whose implementation is mentioned in this thesis. One of the most effective ways of measuring the impact of digital content marketing is the digital content marketing pyramid, created by the very creator of the Content Marketing Institute, Joe Pulizzi. As for the future of this type of marketing, a higher standard is anticipated and thus more effort and investment to meet the needs of users.