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master's thesis
Marketing u nogometu
2018. urn:nbn:hr:137:284172
Ramljak, Ivona
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Ramljak, I. (2018). Marketing u nogometu (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:284172

Ramljak, Ivona. "Marketing u nogometu." Master's thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:284172

Ramljak, Ivona. "Marketing u nogometu." Master's thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:284172

Ramljak, I. (2018). 'Marketing u nogometu', Master's thesis, University of Pula, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:284172

Ramljak I. Marketing u nogometu [Master's thesis]. Pula: University of Pula; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:137:284172

I. Ramljak, "Marketing u nogometu", Master's thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:284172

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Metadata
TitleMarketing u nogometu
Title (english)Marketing in football
AuthorIvona Ramljak
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-03-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing i nogomet jednako ovise jedan o drugome. Nogomet daje povod za privlačenje novca, a marketing ga donosi. Klubovi, lige i savezi koriste razne načine kako bi privukli tvrtke koje žele komunicirati iz sportskog kuta. Tako, oglašavači pomažu profesionalnom sportu na daljnjem razvoju i rastu. Digitalizacija je nova stvarnosti, a prilagodba je ključna. Jednostavna igra postala je bogata igra, novčana sredstva koja pristižu klubovima za televizijska prava, potaknuta prihodima od oglašavanja, učinila su tinejdžere milijunašima i dala nogometu posebnu notu.
Abstract (english)
Marketing and football equally depend on each other. Football is the cause for attracting money, while marketing brings it. Clubs, leagues and associations use a variety of ways to attract companies who want to communicate from the sports’ corner. That way, advertising helps a professional sport on further development and growth. Digitalization is the new reality while adjustment is crucial. A simple game became a rich game, cash assets arriving to clubs for television rights, inspired by the income from advertising, made teenagers millionaires and gave football a special note.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:284172
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-05-09 08:28:09