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undergraduate thesis
Razvoj proizvoda
2018. urn:nbn:hr:137:864510
Lanca, Benjamin
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Lanca, B. (2018). Razvoj proizvoda (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:864510

Lanca, Benjamin. "Razvoj proizvoda." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:864510

Lanca, Benjamin. "Razvoj proizvoda." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:864510

Lanca, B. (2018). 'Razvoj proizvoda', Undergraduate thesis, University of Pula, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:864510

Lanca B. Razvoj proizvoda [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:864510

B. Lanca, "Razvoj proizvoda", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:864510

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Metadata
TitleRazvoj proizvoda
Title (english)Product development
AuthorBenjamin Lanca
MentorErik Ružić (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je od inovacije do razvoja proizvoda. Radi Globalizacije poduzetnici su prisiljeni stalno raditi na novim idejama i inovacijama kako bi ostali konkurentni na tržištu te kako bi njihovo poduzeće opstalo. Razvojem tehnologije javlja se i više konkurenata pa radi toga poduzetnici moraju stalno razvijat nove ideje kako bi se distancirali od svojih konkurenata i zbog toga poduzetnici moraju preuzeti ulogu i inovatora za opstanak svojeg poduzeća. Razvoj bez inovacija je neizvediv te inovacije jesu budućnost. U ovom radu bit će govora o koracima neophodnim za razvoj inovacija te njegovo korištenje u praksi. Detaljno će biti objašnjeni koraci koje treba poduzeti prije, prilikom te nakon lansiranja nove ideje. U praktičnom dijelu analiziraa je ideja mladog poduzetnika Ivana Delimara koji je lansirao aplikaciju „moja pizza“. Nadam se da će inovator razvijati svoj potencijal i razvoj aplikacije u pozitivnom smjeru te se nastaviti razvijati na tržištu.
Abstract (english)
Due to Globalization, entrepreneurs are forced to constantly work on new ideas and innovations to remain competitive on the market. Due to technology development, there are more competitors, so entrepreneurs need to constantly develop new ideas to distance themselves from their competitors and therefore entrepreneurs have to take on the role of innovators too just to stay competitative on the market. Development without innovations is unavoidable, and innovation is a future. In this theme, we will talk about steps that are ineffective for innovation and its use in practice. It will be explained in detail the steps how person need to take before, when person launch a new idea. In the practical part, we analyzed the idea of a young entrepreneur Ivan Delimar who launched the application "My pizza". I hope the innovator will develop its potential and application development in a positive direction and continue to develop in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:864510
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-09-20 09:53:00