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undergraduate thesis
Ozbiljne igre u poslovanju
2018. urn:nbn:hr:137:084601
Milohanić, Melani
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Milohanić, M. (2018). Ozbiljne igre u poslovanju (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:084601

Milohanić, Melani. "Ozbiljne igre u poslovanju." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:084601

Milohanić, Melani. "Ozbiljne igre u poslovanju." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:084601

Milohanić, M. (2018). 'Ozbiljne igre u poslovanju', Undergraduate thesis, University of Pula, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:084601

Milohanić M. Ozbiljne igre u poslovanju [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:084601

M. Milohanić, "Ozbiljne igre u poslovanju", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:084601

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Metadata
TitleOzbiljne igre u poslovanju
Title (english)Serious games in the business
AuthorMelani Milohanić
MentorVanja Bevanda (mentor)
Committee memberDanijela Rabar (predsjednik povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Spojem igre, edukacije i tehnologije, razvile su se ozbiljne igre koje su od značajne koristi u edukaciji, treninzima zaposlenika te raznim drugim poslovnim procesima. Osim ozbiljnih igara poduzeća se koriste i samo primjenom nekih njihovih elemenata što nazivamo gamifikacijom. Svaka ozbiljna igra da bi bila ozbiljan igra mora imati određeni karakterizirajući cilj koji igrač mora postići. Pri dizajniranju takvih igara veoma je bitno da dizajneri u suradnji s inženjerima i stručnjacima koji su u području za koje bi igra trebala biti povezana, osmisle dobru priču te implementiraju u igru razne nagrade i izazove kako bi igrači ostali fokusirani i motivirani na igru da ostvare zadani cilj. Takve igre utječu na igrača na način da mu igra postavlja izazove koji su prilagođeni njegovim sposobnostima, kako bi se nalazio u stanju između dosade i frustracije što je objašnjeno kroz Flow teoriju, a tako se potiče njegova motivacija. Kroz igru uči tako da sakuplja iskustvo tijekom igre i izvršava daljnje izazove na temelju stečenog iskustva. U poslovanju se ozbiljne igre koriste za trening zaposlenika kako bi se unaprijedilo njihovo znanje na noviji i efikasniji način od tradicionalnog učenja koji je uz to i zabavan. Osim za treninge, koriste se i u svrhu zapošljavanja. Dok neka poduzeća jednu igru osmisle tako da ju koriste u više svrha čime smanjuju svoje troškove. Međutim najčešći i nama najvidljiviji način korištenja ozbiljnih igara je u svrhu marketinga, gdje poduzeća kroz njihovu primjenu ili primjenu samo njihovih elemenata, dobivaju korisne informacije od svojih klijenata ili promoviraju svoje proizvode.
Abstract (english)
Serious games are combination of games, education and technology. In companies they have significant importance in education, employee training and various other business processes. Except serious games, companies can use some of game elements what is named gamification. Serious game must have a characterizing goal that a player must achieve. In the designing process of these games, it is important that Designers cooperate with engineers and area experts, to make a good narrative and put into game some rewards and challenges so that the players stay focused and motivated on game to achieve the goal. Games like this effect on players in a way that the game adjust challenges to player’s ability, so the player is all time in a state between of boredom and frustration what is explained through the Flow theory, in this way player stays motivated through the game. Through game, players are getting some experience which helps them to solve the next challenges in game and in that way they are learning. In business, serious games are used to train employees to improve their knowledge on a New, fun and more effective way than traditional learning. Except for trainings, they are also used for recruitment purposes. Some companies are designing a game to use them for multiple purposes to reduce costs. However, the most common and visible way of using serious games or their elements is in marketing, through them companies are getting information about their product and they promote their own products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:084601
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-09-28 20:01:51