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undergraduate thesis
Marketing u kamping turizmu
2019. urn:nbn:hr:137:544129
Meden, Nina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Meden, N. (2019). Marketing u kamping turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:544129

Meden, Nina. "Marketing u kamping turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:544129

Meden, Nina. "Marketing u kamping turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:544129

Meden, N. (2019). 'Marketing u kamping turizmu', Undergraduate thesis, University of Pula, accessed 25 July 2024, https://urn.nsk.hr/urn:nbn:hr:137:544129

Meden N. Marketing u kamping turizmu [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 July 25] Available at: https://urn.nsk.hr/urn:nbn:hr:137:544129

N. Meden, "Marketing u kamping turizmu", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:544129

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Metadata
TitleMarketing u kamping turizmu
Title (english)Marketing in Camping Tourism
AuthorNina Meden
MentorDanijela Križman Pavlović (mentor)
Committee memberMarija Bušelić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Razvoj turizma 20. stoljeća snažno je obilježio kamping turizam, koji je bio jedan od najsnažnijih čimbenika omasovljenja turističkih putovanja. Kamping turizam predstavlja poseban oblik turizma čija atraktivnost se temelji na provođenju vremena u prirodi, te je jeftiniji oblik turizma, ali i okosnica razvoja gospodarstva Hrvatske. Kroz rad se nastoji ukazati na ponudu i potražnju za kamping turizmom u našoj zemlji, zakonsku regulativu, podizanje kvalitete kampova, te na posebnosti instrumenata marketinškog miksa u kamping turizma. Napravljena je SWOT analiza kampa Arena One 99, te su utvrđene prednosti, nedostaci, prilike i slabosti kampa. Danas u Hrvatskoj imamo sve veću turističku ponudu i potražnju za kamping turizmom i to ponajprije zbog raznolike i bogate prirodne i kulturne baštine, koje čine Hrvatsku pogodnu zemlju za ostvarenje kamping turizma
Abstract (english)
The tourism development of the 20th century was marked by the camping tourism, which was one of the most powerful factors in the development of tourism travel. Camping tourism is a special form of tourism whose attractiveness is bades on spending time in nature, and it represents a cheaper way of spending a holiday. Also, camping tourism is the backbone of the economic development in Croatia. The thesis tries to highlight the importance of tourism offer and demand of the camping tourism in Croatia, the legal regulations, raising the quality of camps and on marketing in camping tourism. For determine the benefits, disadvantages, opportunities and waeknesses of the camp Arena One 99, we made a SWOT analysis. Today in our country we have an increasing tourist offer and demand for camping tourism, primarily because of rich and diverse natural and cultural heritage, which make Croatia very suitable for realisation of camping tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:544129
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-11 16:57:44