The tourist board represents a fundamental basis in the system of tourist organization in the Republic of Croatia. The goal of tourist boards is the creation, promotion and coordination of activities related to the identity, content and quality of the offer a destination provides. All tourist boards, from the local level to the state level, work on the development and marketing of a destination through coordination of key activities of tourism development, while adhering to laws, regulations, statutes and other documents that define the national strategy of tourism development and ensuring a more complete representation of the specific interests of all the participants in tourism, from the local to the national level. All this is for the purpose of improving the conditions of tourists staying in Croatia, as well as raising awareness to the importance of the economic, social and other effects of tourism, and importance of preserving and improving all of the elements of the tourism resources of a certain destination, particularly the protection of the environment, as well as the natural and cultural heritage.