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undergraduate thesis
Prilagođavanje marketinškog spleta proizvoda odabranom segmentu
2019. urn:nbn:hr:137:957105
Bilić, Ida
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Bilić, I. (2019). Prilagođavanje marketinškog spleta proizvoda odabranom segmentu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:957105

Bilić, Ida. "Prilagođavanje marketinškog spleta proizvoda odabranom segmentu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:957105

Bilić, Ida. "Prilagođavanje marketinškog spleta proizvoda odabranom segmentu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:957105

Bilić, I. (2019). 'Prilagođavanje marketinškog spleta proizvoda odabranom segmentu', Undergraduate thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:957105

Bilić I. Prilagođavanje marketinškog spleta proizvoda odabranom segmentu [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:957105

I. Bilić, "Prilagođavanje marketinškog spleta proizvoda odabranom segmentu", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:957105

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Metadata
TitlePrilagođavanje marketinškog spleta proizvoda odabranom segmentu
Title (english)Customizing the marketing mix of product to the right segment
AuthorIda Bilić
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sadržaj ovog rada nam teorijski ukratko objašnjava što je tržište, te zašto je važno ulagati u njegovo istraživanje. Koje korake je bitno proći prilikom procesa istraživanja tržišta, te kako predvidjeti tržišne prilike. Obraća se pažnja na pojam i podjelu segmentacije tržišta krajnje potrošnje te se pojašnjava kako je marketinški splet povezan sa time. Potom se teorijski dio upotpunjava sa konkretnim primjerom na proizvodima iz ekološkog uzgoja uljare „San Antonio“ iz Vodnjana čiji su proizvodi međusobno uspoređeni, a potom i diferencirani iz čega se može zaključiti da različiti elementi proizvoda vode ka različitim segmentima potrošnje.
Abstract (english)
The content of this paper theoretically briefly explains what the market is and why it is important to invest in its research. What steps are important to go through in the market research process, and how to predict market opportunities. Attention is paid to the concept and division of final consumption market segmentation and it is explained how the marketing mix is ​​related to it. Then the theoretical part is supplemented with a concrete example of products from organic farming oil mill "San Antonio" from Vodnjan whose products are compared and then differentiated from which it can be concluded that different elements of the product lead to different segments of consumption.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:957105
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-14 12:44:47