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undergraduate thesis
Marketing "od usta do usta" frizerskog salona "Artistic"
2015. urn:nbn:hr:137:573069
Verić, Sanja
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Verić, S. (2015). Marketing "od usta do usta" frizerskog salona "Artistic" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:573069

Verić, Sanja. "Marketing "od usta do usta" frizerskog salona "Artistic"." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:573069

Verić, Sanja. "Marketing "od usta do usta" frizerskog salona "Artistic"." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:573069

Verić, S. (2015). 'Marketing "od usta do usta" frizerskog salona "Artistic"', Undergraduate thesis, University of Pula, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:573069

Verić S. Marketing "od usta do usta" frizerskog salona "Artistic" [Undergraduate thesis]. Pula: University of Pula; 2015 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:573069

S. Verić, "Marketing "od usta do usta" frizerskog salona "Artistic"", Undergraduate thesis, University of Pula, Pula, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:137:573069

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Metadata
TitleMarketing "od usta do usta" frizerskog salona "Artistic"
Title (english)Word of mouth marketing of hair salon "Artistic"
AuthorSanja Verić
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2015-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ljudi su sa svih strana okruženi brojnim oglasima, upravo zbog toga ih ne zamjećuju u onoj mjeri u kojoj bi to htjeli stvaratelji oglasa. To su prepoznala i poduzeća stoga velik broj njih mijenja svoju strategiju. Manje novca se ulaže u oglašavanje a više u zadovoljstvo korisnika. Ljubaznost i pristupačnost osoblja, kvaliteta usluge i proizvodi na zadovoljavajućoj razini svakako će potaknuti bilo koga da svoje iskustvo podijeli sa drugima. Marketing od usta do usta stvaraju potrošači i on je svakako jedan od najjačih marketinških oružja današnjice. Rad se bavi objašnjenjem pojma marketinga od usta do usta, njegovim vrstama, prednostima i usporedbi s tradicionalnim marketingom. Srž ovog rada jest istraživanje koje daje uvid u razinu povjerenja koje ljudi imaju u različite izvore preporuka, te učestalost preporučivanja.
Abstract (english)
People are surrounded with a large number of commercials so they don't even notice them as much as commercial creators want. Companies noticed that too, so many of them are changing their strategy. More money is invested in customers satisfaction than in advertising. Kindness and accessibility of employees, quality of service and products on satisfying level will motivate anyone to share their experience with others. Customers create Word-of-Mouth marketing. It is one of the strongest tool in marketing today. This work explains the idea of Word-of-Mouth marketing, its types, advantages and comparison with traditional marketing. The final chapter of this work is research about level of trust that people have in different sources of information and frequency of recommendations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:573069
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-07-12 12:48:04