Thanks to quality, tradition and strong brands, Kraš has been the leading confectionery producer in Southeast Europe for years. Kraš's business plans are aimed at further strengthening competitiveness in domestic and foreign markets, as well as strengthening all business activities. The subject of the paper is to analyze the competitive advantage strategies of Kraš d.d., which includes analysis of the internal and external environment of the company, the strategies they use to be able to successfully deal with their competition both domestically and internationally. When writing the paper, the main information about the strategies used to achieve competitive advantage was given to us by employees, namely two employees Kraš d.d., one employee is also a food technologist in the company, while the other works in the company's management. The essence of a company's strategic behavior is to connect the company with the most important segment of its environment, and that is industry. The key to a company’s success is a sustainable competitive advantage in the industry. Having a competitive advantage means achieving a more favorable industrial position than its industrial rivals and other market participants. The aim of this thesis is to show the way of business of the company Kraš d.d., to show its competition, and clearly show the strategies of competitive advantage that they use to be able to break into the market.