Title Brownfield investicije u turizmu - transformacija industrijske baštine
Title (english) Brownfield Investments in Tourism - Transformation of Industrial Heritage
Author Elena Martinčević
Mentor Tamara Floričić (mentor)
Committee member Aljoša Vitasović (predsjednik povjerenstva)
Committee member Tamara Floričić (član povjerenstva)
Committee member Mauro Dujmović (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2020-07-08, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Ljudima je prirođeno da na razne načine čuva najvažnije materijalne i nematerijalne
tragove svog života. Industrijsko nasljeđe tema je interesa javnosti. Jedan od razloga
je ta da u ljudskoj svijesti još uvijek postoji strah od negativnih uloga industrijskog
nasljeđa kao što je nešto što je bučno, ružno, ekološki neprihvatljivo, što se čini
nedostatnim za razvoj prostora i arhitekture. No ipak, u 21. stoljeću za vrijeme
rekonstrukcije gospodarstva te povezivanja ekološke svijesti ljudi, industrijsko nasljeđe
dobiva na vrijednosti.
Cilj ovog rada jest istražiti industrijsku baštinu Hrvatske koja je iskorištena u svrhu
razvoja industrijskog turizma. Ovaj rad ukratko progovara o povijesti razvoja industrije
i industrijske arhitekture u svijetu i Hrvatskoj te ističe potrebe njezine zaštite.
Nedostatkom financijskih sredstva na svim razinama iznimno je važno promišljati kako
razviti kulturne sadržaje u prostorima industrijske baštine koji će biti samoodrživi. Isto
tako kad je u pitanju planiranje prenamjene industrijske baštine svakako je važno uzeti
u obzir želje turista ali je također bitno i uklapanje u prostornu i sociološku okolinu.
Brownfield investicije imaju ključnu ulogu kako bi investirali u postojeća postrojenja te
im dali novu ulogu- pretvorili u industrijsku baštinu.
Veoma teško danas pronaći autentične građevine nekog određenog vremena. Ipak,
istraživanja znanstvenika su nam pokazala kako još uvijek postoji maleni broj
autentičnih građevina koja su napuštena jer tadašnji vlasnici nisu pratili nove trendove
na tržištu- nove tehnologije, i samim time su ispali iz tržišne utakmice. Baš takvi
spomenici postali su ključni element za istraživanje arhitekture onog vremena. Stoga,
takve prostore je nužno pretvoriti u kulturnu baštinu tog područja kako bi nama, ali i
budućim generacijama bio jasno prikazan razvoj građevnih načela i uvođenja
materijala koji nam otvaraju put ka suvremenim i modernim idejama.
Abstract (english) It is natural for people to preserve the most important tangible and intangible traces of
their lives in various ways. Industrial heritage is a topic of public interest. One of the
reasons is that there is still fear in human consciousness of the negative roles of
industrial heritage such as something noisy. ugly, environmentally unacceptable, which
seems insufficient for the development of space and architecture. However, in the 21st
century, during the reconstruction of the economy and the connection of people's
environmental awareness, the industrial heritage is gaining in value.
The aim of this research is to investigate the industrial heritage of Croatia that has
been used for the purpose of industrial tourism development. Industrial history of
Croatia today, together with the World's, shares the same fate of the neglected
examples of modern industrial architecture.
Due to lack of funds on all state levels it's extremely important to think how to develop
cultural content in the locations of industrial heritage that will be self-sustaining.
Although it is important to take the desires of tourists into account, the embedment into
urban and sociological environment is essential. Brownfield investments play a key
role in investing in existing facilities and giving them a new role - turning them into
industrial heritage.
It is very difficult today to find authentic buildings of a certain time. However, research
by scientists has shown us that there are still a small number of authentic buildings
that have been abandoned because the then owners did not follow new market trends
- new technologies, and thus fell out of market competition. Just such monuments
became a key element for researching the architecture of that time. Therefore, it is
necessary to turn such spaces into the cultural heritage of the area in order to clearly
show us, but also future generations the development of building principles and the
introduction of materials that open the way to modern and contemporary ideas.
Keywords
investicije
greenfield
turizam
Hrvatska
Language croatian
URN:NBN urn:nbn:hr:137:140096
Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Course: Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
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Created on 2022-02-28 13:05:15