undergraduate thesis
The impact of opinion leaders in the buying decision

Sabrina Hegediš (2016)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleUtjecaj lidera mišljenja na odluku o kupovini
AuthorSabrina Hegediš
Mentor(s)Lenko Uravić (thesis advisor)
Parallel title (English)The impact of opinion leaders in the buying decision
Committee MembersDražen Alerić (committee chairperson)
Lenko Uravić (committee member)
Erik Ružić (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeEconomics
Academic title abbreviationbac.
Genreundergraduate thesis
Language Croatian
Defense date2016-06-13
Parallel keywords (Croatian)ponašanje potrošača društvene grupe referentne grupe lideri mišljenja
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:629599
CommitterEster Bencic