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master's thesis
Wellness turizam u Republici Hrvatskoj
2021. urn:nbn:hr:137:347114
Nikolić, Klaudija
University of Pula

Cite this document

Nikolić, K. (2021). Wellness turizam u Republici Hrvatskoj (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:347114

Nikolić, Klaudija. "Wellness turizam u Republici Hrvatskoj." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:347114

Nikolić, Klaudija. "Wellness turizam u Republici Hrvatskoj." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:347114

Nikolić, K. (2021). 'Wellness turizam u Republici Hrvatskoj', Master's thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:347114

Nikolić K. Wellness turizam u Republici Hrvatskoj [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:347114

K. Nikolić, "Wellness turizam u Republici Hrvatskoj", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:347114

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Metadata
TitleWellness turizam u Republici Hrvatskoj
Title (english)Wellness Tourism in Croatia
AuthorKlaudija Nikolić
MentorAljoša Vitasović (mentor)
Committee memberBranko Bogunović (predsjednik povjerenstva)
Committee memberAljoša Vitasović (član povjerenstva)
Committee memberMauro Dujmović (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2021-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tema ovog diplomskog rada je Wellness turizam u Republici Hrvatskoj. Cilj rada je utvrditi i ustanoviti stanje wellness turizma u Republici Hrvatskoj, spoznaja postojećih potencijala i mogućnosti daljnjeg razvoja wellness ponude. Svrha ovog diplomskog rada je razjasniti sam pojam wellness turizma, te njegove pojavne oblike, posebno analizirati i prikazati značajnu ulogu wellnessa u razvoju turističke ponude Hrvatske. Wellness je relativno novi fenomen u turističkom svijetu koji proširenjem sezone i povećanjem kapaciteta postaje strateški proizvod koji se treba smatrati tretirati i njegovati s osobljem, prodajnim agentima i svima koji mogu izravno ili neizravno sudjelovati u prodaji proizvoda. Iako su potencijali wellnessa i drugih oblika zdravstvenog turizma u Republici Hrvatskoj nedovoljno iskorišteni, može se potvrditi da u Republici Hrvatskoj postoji složena struktura wellness turizma.. Ovaj diplomski rad donosi ključne elemente razvoja wellness turizma na ovim prostorima, u kojoj mjeri se primjenjuju, te na koji način turističko tržište Republike Hrvatske prihvaća ovakav trend turizma.
Abstract (english)
The topic of this thesis is Wellness tourism in the Republic of Croatia. The aim of this paper is to determine and establish the state of wellness tourism in the Republic of Croatia, knowledge of existing potentials and opportunities for further development of the wellness offer. The purpose of this thesis is to clarify the very concept of wellness tourism, and its manifestations, especially to analyze and show the significant role of wellness in the development of the tourist offer of Croatia. Wellness is a relatively new phenomenon in the tourism world that, as the season expands and capacity increases, becomes a strategic product to be considered treated and nurtured with staff, sales agents and anyone who can directly or indirectly participate in product sales. Although the potentials of wellness and other forms of health tourism in the Republic of Croatia are insufficiently used, it can be confirmed that in the Republic of Croatia there is a complex structure of wellness tourism. which way the tourist market of the Republic of Croatia accepts this trend of tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:347114
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-05-19 11:23:49