Today, sports tourism has become an integral part of the offer of almost every tourist destination. It is extremely developed and special attention is given to it since it generates increasing income from year to year, and more and more tourists want to spend their vacation in this way, in the destination of sports tourism. Istria County is among the most developed tourist regions of Croatia, which in its offer focuses on the offer of specific forms of tourism, including sports. The natural characteristics of the County of Istria are especially good for the development of sports tourism, and it is quantitatively and qualitatively represented. From swimming activities, surfing, diving, sailing, water polo, kayaking, adrenaline sports, horseback riding, cycling, hiking trails, tennis, golf, beach volleyball, football, water parks, water exercises, etc. It is safe to say that sports tourism in the County of Istria is one of the most widespread forms, and this is confirmed by numerous competitions, events and activities that take place almost throughout the year. Istria County makes systematic investments in growth, diversification, development, added value, experience, promotion, marketing, events and various activities related to all forms and types of sports tourism, all with the aim of constantly retaining and increasing the interest of sports tourists.