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master's thesis
Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok
2022. urn:nbn:hr:137:025715
Blažeković, Kristina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Blažeković, K. (2022). Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:025715

Blažeković, Kristina. "Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:025715

Blažeković, Kristina. "Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:025715

Blažeković, K. (2022). 'Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok', Master's thesis, University of Pula, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:025715

Blažeković K. Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok [Master's thesis]. Pula: University of Pula; 2022 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:137:025715

K. Blažeković, "Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:025715

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Metadata
TitleAnaliza prisutnosti visokoškolskih ustanova na mreži Tik Tok
Title (english)Analysis of the presence of higher education instistuions on Tik Tok
AuthorKristina Blažeković
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-06-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Za početak su se nove tehnologije smatrale revolucionarnom tehnologijom za koje se vjerovalo da će promijeniti svijet. Iza toga je slijedila prilagodba istih, te se iskušavaju mogućnosti koje ona nudi. Na kraju se stabiliziraju i uveliko koriste, shodno tome ne može se zamisliti svijet bez interneta u kojem počivaju društvene mreže. Društvene mreže gledaju se u korist velikih kompanije koje ih koriste za promociju i prodaju svojih proizvoda, ali i korisnika koji će na najbrži i najjeftiniji mogući način istražiti ono što ih zanima. Na internetu moguće je naći brojne društvene mreže gdje svaka nudi „nešto određeno“. Tijekom Covida-19 sve veći porast preuzimanja na svoje pametne telefone preuzima društvena mreža zvana TikTok. U ovom diplomskom radu objašnjena je aplikacija u detalj, od toga kako se koristi do toga kako zaraditi. Istraživale su se 3 odabrane visokoškolske institucije na društvenoj mreži Tik Tok. Analizirao se njihov sadržaj, što objavljuju, za koga i s kojim ciljem.
Abstract (english)
For a start, new technologies were considered revolutionary technologies that were believed to change the world. This was followed by the adaptation of them, and the possibilities it offers are being tested. Eventually they stabilize and are widely used, consequently one cannot imagine a world without the internet in which social networks rests. Social networks are seen in favor of large companies that use them to promote and sell their products, but also users who will explore what interests them in the fastest and cheapest way possible. On the Internet it is possible to find numerous social networks where each offers "something specific". During Covid-19, an increase in downloads on smartphones is taken over by a social network called TikTok. In this thesis, the application is explained in detail, from how to use it to how to make money from it. 3 selected higher education institutions on the social network TikTok were researched. Their content was analyzed, what they publish, for whom and for what purpose.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:025715
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-10 17:32:20