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undergraduate thesis
Prikriveno oglašavanje
2022. urn:nbn:hr:137:610076
Jandrijević, Doris
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Jandrijević, D. (2022). Prikriveno oglašavanje (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:610076

Jandrijević, Doris. "Prikriveno oglašavanje." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:610076

Jandrijević, Doris. "Prikriveno oglašavanje." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:610076

Jandrijević, D. (2022). 'Prikriveno oglašavanje', Undergraduate thesis, University of Pula, accessed 03 February 2025, https://urn.nsk.hr/urn:nbn:hr:137:610076

Jandrijević D. Prikriveno oglašavanje [Undergraduate thesis]. Pula: University of Pula; 2022 [cited 2025 February 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:610076

D. Jandrijević, "Prikriveno oglašavanje", Undergraduate thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:610076

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Metadata
TitlePrikriveno oglašavanje
Title (english)Product placement
AuthorDoris Jandrijević
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je "Prikriveno oglašavanje". Rad pojašnjava pojam prikrivenog oglašavanja. U radu se navode svi oblici ove vrste oglašavanja te načini prikazivanja i primjeri istog. Ova vrsta oglašavanja najčešće se pojavljuje u medijima (internet, filmovi, serije). S obzirom na intoleranciju potrošaća na klasično oglašavanje, poduzeća su se odlučila na ovu vrstu oglašavanja. Ovaj način oglašavanja se na jednostavan način može uklopiti u radnje filmova i serija te u internetske sadržaje. Kod ove vrste oglašavanja u pitanje se često dovodi etičnost s obzirom da ima skrivene namjere. Iako može donjeti velik profit, neki potrošači smatraju da ova vrsta oglašavanja nije etična.
Abstract (english)
The topic of this undergraduate thesis is "Product placement". This work explains the concept of product placement. This work cited all forms of this kind of advertising, ways of displaying and practical examples. Such type of advertising mostly appear in the media (internet, movies and series). Given to the consumer´s intolerance on classic advertising, brands have opted for this type of advertising. Such advertising can be fully integrated into an action of films, series and internet content. The ethics of this kind of advertising is often questioned because of hidden intentions. Although it can bring great profits, some consumers feel that this type of advertising is unethical.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:610076
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-22 13:18:28